TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780073381152
U1  - 658.802 22 ed.
PY  - 2011///
CY  - New York
PB  - McGraw Hill/Irwin
KW  - Mercadeo Estratégico
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Pte. 1. Introduction to strategy -- 2. Opportunity analysis -- 3. Formulating marketing strategies -- 4. Implementation and control
ER  -