Walker, Orville C.  1940- <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 7 ed. 
 - New York :  McGraw Hill/Irwin,  c2011. 
 - xv, 352 p. :  il., grafs., etc. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Pte. 1. Introduction to strategy -- 2. Opportunity analysis -- 3. Formulating marketing strategies -- 4. Implementation and control. 
<br/><br/><br/>Disponible en la Colección General : <br/>Biblioteca Central. 
<br/><br/><label>ISBN: </label>9780073381152  (pasta blanda) 0073381152  (pasta blanda) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Mercadeo Estratégico
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / W177