TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing
SN  - 9780073529936
U1  - 658.835 22 ed.
PY  - 2011///
CY  - Boston
PB  - McGraw Hill/Irwin
KW  - Marketing
N1  - Includes biblipographical references, glossary, and indexes; Pte. 1. Initiating the marketing process -- 2. Understanding buyers and markets -- 3. Targeting marketing opportunities - 4. Satisfying marketing opportunities -- 5. Managing the marketing process
ER  -