Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 10 ed. 
 - Boston :  McGraw Hill/Irwin,  c2011. 
 - liii., 746 p. :  il., grafs., fot. col., etc. 
<br/><br/>Includes biblipographical references, glossary, and indexes. 
<br/><br/>Pte. 1. Initiating the marketing process -- 2. Understanding buyers and markets -- 3. Targeting marketing opportunities - 4. Satisfying marketing opportunities -- 5. Managing the marketing process. 
<br/><br/><br/>Disponible en la Colección General : <br/>Biblioteca Central. 
<br/><br/><label>ISBN: </label>9780073529936  (pasta dura) 0073529931  (pasta dura) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.835  / K39ma