TY - BOOK AU - Todman,Chris TI - Designing a data warehouse: supporting customer relationship management T2 - Hewlett-Packard Professional Books SN - 0130897124 U1 - 658.4038 21 ed PY - 2001/// CY - Upper Saddle River, N.J. PB - Prentice Hall PTR KW - Almacenamiento de Datos KW - Data Warehousing KW - Sistemas de Información en Administración N1 - Includes bibliographical references, index, etc; Cap. 1. Customer relationship management -- 2. An introduction to data warehousing -- 3. Design problems we have to face up to -- 4. The implications of time in data warehousing -- 5. The conceptual model -- 6. The logical model -- 7. The physical implementation -- 8. Business justification -- 9. Managing the project -- 10. Software products -- 11. The future ER -