TY - BOOK AU - Shah,Amit J. TI - BusinessNow SN - 9780073377285 U1 - 658.04 PY - 2011/// CY - New York, NY PB - McGraw Hill KW - Negocios KW - Administración KW - Entrepreneurship KW - Espíritu Empresarial KW - New Business Enterprises KW - Small Business KW - Management N1 - Includes bibliographical references, index, glossary, etc; Cap. 1. The world of business and its environments -- 2. How economics affects business -- 3. Entrepreneurship and starting a small business -- 4. The four Ps of marketing: product, price, place, and promotion -- 5. Human resource management -- 6. Production and operations management -- 7. Information technology in business -- 8. Finance and accounting -- 9. Management functions and styles -- 10. Leadership and motivation -- 11. Business in global markets -- 12. Social responsability and ethical behavior in business ER -