Shah, Amit J.

BusinessNow / Business now / Amit Shah. - 2 ed. - New York, NY : McGraw Hill, c2011. - xiii, 433 p. : il., fot. col., grafs., etc.

Includes bibliographical references, index, glossary, etc.

Cap. 1. The world of business and its environments -- 2. How economics affects business -- 3. Entrepreneurship and starting a small business -- 4. The four Ps of marketing: product, price, place, and promotion -- 5. Human resource management -- 6. Production and operations management -- 7. Information technology in business -- 8. Finance and accounting -- 9. Management functions and styles -- 10. Leadership and motivation -- 11. Business in global markets -- 12. Social responsability and ethical behavior in business.

9780073377285 (pasta blanda) 0073377287 (pasta blanda)


Negocios--Administración


Entrepreneurship
Espíritu Empresarial
New Business Enterprises
Small Business--Management

658.04 / S525