BusinessNow /
Business now /
Amit Shah.
- 2 ed.
- New York, NY : McGraw Hill, c2011.
- xiii, 433 p. : il., fot. col., grafs., etc.
Includes bibliographical references, index, glossary, etc.
Cap. 1. The world of business and its environments -- 2. How economics affects business -- 3. Entrepreneurship and starting a small business -- 4. The four Ps of marketing: product, price, place, and promotion -- 5. Human resource management -- 6. Production and operations management -- 7. Information technology in business -- 8. Finance and accounting -- 9. Management functions and styles -- 10. Leadership and motivation -- 11. Business in global markets -- 12. Social responsability and ethical behavior in business.