TY - BOOK AU - Thomas,Christopher R. AU - Maurice,S.Charles TI - Managerial economics: foundations of business analysis and strategy SN - 9780073375915 U1 - 330.122 22 ed. PY - 2011/// CY - New York PB - McGraw Hill/Irwin KW - Managerial Economics N1 - Includes bibliographical references, index, etc; Pte. 1. Some preliminaries -- Cap. 1. Managers, profits, and markets -- 2. Desmand, supply, and market equilibrium -- 3. Marginal analysis for optimal decisions -- 4. Basic estimation techniques -- Pte. 2. Demand analysis -- Cap. 5. Theory of consumer behavior -- 6. Elasticity and demand -- 7. Demand estimation and forecasting -- Pte. 3. Production and cost analysis -- Cap. 8. Production and cost in the short run -- 9. Production and cost in the long run -- 10 Production and cost estimation -- Pte. 4. Profit maximization in various market structures -- Cap. 11. Managerial decisions in competitive markets -- 12. Managerial desicions for firms with market power -- 13. Strategic decision making in oligopoly markets -- Pte. 5. Advanced topic in managerial economics -- Cap. 14. Advanced pricing techniques -- 15. Decisions under risk and uncertainty -- 16. Government regulation of business ER -