Thomas, Christopher R. <br/><br/>
Managerial economics :  foundations of business analysis and strategy / 
Christopher R. Thomas, S. Charles Maurice. 
 - 10 ed. 
 - New York :  McGraw Hill/Irwin,  c2011. 
 - xx, 747 p. :  il., grafs., etc. 
<br/><br/>Includes bibliographical references, index, etc. 
<br/><br/>Pte. 1. Some preliminaries -- Cap. 1. Managers, profits, and markets -- 2. Desmand, supply, and market equilibrium -- 3. Marginal analysis for optimal decisions -- 4. Basic estimation techniques -- Pte. 2. Demand analysis -- Cap. 5. Theory of consumer behavior -- 6. Elasticity and demand -- 7. Demand estimation and forecasting -- Pte. 3. Production and cost analysis -- Cap. 8. Production and cost in the short run -- 9. Production and cost in the long run -- 10 Production and cost estimation -- Pte. 4. Profit maximization in various market structures -- Cap. 11. Managerial decisions in competitive markets -- 12. Managerial desicions for firms with market power -- 13. Strategic decision making in oligopoly markets -- Pte. 5. Advanced topic in managerial economics -- Cap. 14. Advanced pricing techniques -- 15. Decisions under risk and uncertainty -- 16. Government regulation of business. 
<br/><br/><br/>Disponible en la Colección General : <br/>Biblioteca Central. 
<br/><br/><label>ISBN: </label>9780073375915  (pasta dura) 0073375918  (pasta dura) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial Economics
<br/><br/><label>Dewey Class. No.: </label>330.122  / T454