International business : the challenges of globalization /
John J. Wild, Kenneth L. Wild.
- 6 ed.
- Boston : Prentice Hall, c2012.
- xxiii, 458 p. : ill.
Incluye referencias bibliográficas, glosario, índice, etc.
Pte. 1. Global business environment -- 2. National business environments -- 3. International trade and investment -- 4. The international financial system -- 5. International business management.