TY - BOOK AU - Laudon,Kenneth C. AU - Guercio Taver,Carol TI - E-commerce: business - technology - society SN - 9780136100577 U1 - 338.470 21 ed. PY - 2010/// CY - Upper Saddle River, N.J. PB - Pearson KW - Comercio Electrónico KW - Mercadeo KW - Comercio Electronico KW - Tecnología de la Información KW - Economía KW - Electronic Commerce KW - Internet Marketing KW - Information Technology N1 - Incluye bibliografía, índice, etc; Cap. 1. The revolution is just beginning -- 2. E-commerce business models and concepts -- 3. The internet and world wide web: E-commerce infrastructure -- 4. Building an E-commerce web site -- 5. Online security and payment systems -- 6. E-commerce marketing concepts -- 7. E-commerce marketing communications -- 8. Ethical, social, and political issues in E-commerce -- 9. Online retailing and services -- 10. Online content and media -- 11. Social networks, auctions, and portals -- 12. B2B E-commerce: supply chain management and collaborative commerce ER -