Laudon, Kenneth C.  1944- <br/><br/>
E-commerce :  business - technology - society / 
Kenneth C. Laudon, Carol Guercio Traver. 
 - 6 ed. 
 - Upper Saddle River, N.J. :  Pearson,  2010. 
 - 872 p. :  il., grafs., tablas, fot. byn., ete. 
<br/><br/>Incluye bibliografía, índice, etc. 
<br/><br/>Cap. 1. The revolution is just beginning -- 2. E-commerce business models and concepts -- 3. The internet and world wide web: E-commerce infrastructure -- 4. Building an E-commerce web site -- 5. Online security and payment systems -- 6. E-commerce marketing concepts -- 7. E-commerce marketing communications -- 8. Ethical, social, and political issues in E-commerce -- 9. Online retailing and services -- 10. Online content and media -- 11. Social networks, auctions, and portals -- 12. B2B E-commerce: supply chain management and collaborative commerce. 
<br/><br/><br/>Disponible en la Colección General. 
<br/><br/><label>ISBN: </label>9780136100577  (pasta dura) 0136100570  (pasta dura) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Comercio Electrónico--Mercadeo<br/>Comercio Electronico--Tecnología de la Información<br/>Comercio Electronico--Economía
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic Commerce<br/>Internet Marketing<br/>Information Technology
<br/><br/><label>Dewey Class. No.: </label>338.470  / L372a