TY  - BOOK
AU  - Andreasen,Alan R.
AU  - Kotler,Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 9780131753723
U1  - 658.802 22 ed.
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson, Prentice Hall
KW  - Marketing Estratégico
KW  - Nonprofit Organizations
KW  - Marketing
N1  - Incluye referencias bibliográficas, índice, etc; Pte. 1. Developing a target audience orientation -- 2. Strategic planning and organization -- 3. Desiging the marketing mix -- 4. Developing resources -- 5. Organizing and controlling marketing strategies
ER  -