Andreasen, Alan R.  1934- <br/><br/>
Strategic marketing for nonprofit organizations / 
Alan R. Andreasen, Philip Kotler. 
 - 7 ed. 
 - Upper Saddle River, NJ :  Pearson ;  Prentice Hall,  c2008. 
 - xxii, 504 p. :  il., grafs. etc. 
<br/><br/>Incluye referencias bibliográficas, índice, etc. 
<br/><br/>Pte. 1. Developing a target audience orientation -- 2. Strategic planning and organization -- 3. Desiging the marketing mix -- 4. Developing resources -- 5. Organizing and controlling marketing strategies. 
<br/><br/><br/>Disponible en la Colección General. 
<br/><br/><label>ISBN: </label>9780131753723  (pasta blanda) 013175372X  (pasta blanda) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing Estratégico
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit Organizations--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / A557