TY  - BOOK
AU  - Katz,Jerome A.
AU  - Green,Ricahrd P.
TI  - Entrepreneurial small business
SN  - 9780073381572
U1  - 658.022 21 ed.
PY  - 2011///
CY  - New York
PB  - McGraw Hill
KW  - Microempresas
KW  - Administración
KW  - Nuevas Empresas
KW  - Administación
KW  - Entrepreneurship
KW  - Management
KW  - New Business Enterprises
N1  - Incluye índice, etc; Pte; 1; Entrepreneurs and ideas: The basis of small business --; Cap; 1; small business: Its opportunities and rewardas --; 2; Small buisness environment: Managing external relations --; 3; Small buisness entrepreneurs: Characteristics and competencies --; 4; Small buisness ideas: Creativity, opportunity, and feasiblitiy --; Pte; 2; Small business paths & plans --; Cap; 5; Small buisness entry: Paths to part-time entrepreneurship --; 6; Small buisness entry: Paths full-time entrepreneurship --; 7; Small buisness strategies: Imitation with a twist --; 8; Business plans: Seeing audiences and your business clearly --; Pte; 3; Marketing in the small business --; Cap; 9; Small buisness marketing: Product and pricing strategies --; 10; Small buisness promotion: Capturing the eyes of your market --; 11; Small buisness distribution and location --; 12; Marketing plans: Saying how You'll get sales --; Pte; 4; Cash, accounting, and finance in the samll business --; Cap; 13; Small buisness accounting: Projecting and evaluating performance --; 14; Cash: Lifeblood of the business -; 15; Small buisness finance: Using equity, debt, and gifts --; 16; Assets: Inventory and operations management --; 17; Small buisness protection: Risk management and insurance --; Pte; 5; Management and organization in the small business --; Cap; 18; Legal issues: recognizing your small business needs --; 19; Human resource management: Small business conderations --; 20; Achieving succes in the small business
UR  - http://www.mhhe.com/katzesb
ER  -