Entrepreneurial small business /
Jerome A. Katz, Richard P. Green II.
- 3 ed.
- New York : McGraw Hill, 2011.
- 733 p. : il., grafs., diagrs., fots. col., ejems., etc.
Incluye índice, etc.
Entrepreneurs and ideas: The basis of small business -- small business: Its opportunities and rewardas -- Small buisness environment: Managing external relations -- Small buisness entrepreneurs: Characteristics and competencies -- Small buisness ideas: Creativity, opportunity, and feasiblitiy -- Small business paths & plans -- Small buisness entry: Paths to part-time entrepreneurship -- Small buisness entry: Paths full-time entrepreneurship -- Small buisness strategies: Imitation with a twist -- Business plans: Seeing audiences and your business clearly -- Marketing in the small business -- Small buisness marketing: Product and pricing strategies -- Small buisness promotion: Capturing the eyes of your market -- Small buisness distribution and location -- Marketing plans: Saying how You'll get sales -- Cash, accounting, and finance in the samll business -- 13. Small buisness accounting: Projecting and evaluating performance -- Cash: Lifeblood of the business - Small buisness finance: Using equity, debt, and gifts -- Assets: Inventory and operations management -- Small buisness protection: Risk management and insurance -- Management and organization in the small business -- Legal issues: recognizing your small business needs -- Human resource management: Small business conderations -- Achieving succes in the small business. Pte. 1. Cap. 1. 2. 3. 4. Pte. 2. Cap. 5. 6. 7. 8. Pte. 3. Cap. 9. 10. 11. 12. Pte. 4. Cap. 14. 15. 16. 17. Pte. 5. Cap. 18. 19. 20.