TY  - BOOK
AU  - Baye,Michael R
TI  - Managerial economics and business strategy
T2  - The McGraw-Hill Series Economics
SN  - 9780073375960
U1  - 330.122 22 ed.
PY  - 2010///
CY  - New York
PB  - McGraw Hill, Irwin
KW  - Economía Gerencial
KW  - Oferta y Demanda
KW  - Administración de Empresas
KW  - Managerial Economics
KW  - Strategic Planning
N1  - Incluye referencias bibliográficas, índice, etc; Cap; 1; The fundamentals of managerial economics --; 2; Market forces: Demand and supply --; 3; Quantitative demand analysis --; 4; The theory of individual behavior --; 5; The producction process and cost --; 6; The organization of the firm --; 7; The nature of industry --; 8; Managing in competitive, monopolistic, and monoplistically competitive markets --; 9; Basic oligopoly models --; 10; Game theory: Inside oligopoly --; 11; Pricing strategies for firms with market power --; 12; The economics of information --; 13; Advanced topics in business strategy --; 14; A manager's guide to government in the marketplace --; 15; Challenges at time warner --; Ap; A; Answers to selected end-of-chapter problems --; B; Additional readings and references
ER  -