Baye, Michael R <br/><br/>
Managerial economics and business strategy / 
Michael R. Baye. 
 - 7 ed. 
 - New York :  McGraw Hill ;  Irwin,  2010. 
 - 621p. :  il., grafs., diagrs., tablas, etc. 
 - The McGraw-Hill Series Economics .
 - Serie The McGraw-Hill Series Economics .
<br/><br/>Incluye referencias bibliográficas, índice, etc. 
<br/><br/> The fundamentals of managerial economics --  Market forces: Demand and supply --  Quantitative demand analysis --  The theory of individual behavior --  The producction process and cost --  The organization of the firm --  The nature of industry --  Managing in competitive, monopolistic, and monoplistically competitive markets --  Basic oligopoly models --  Game theory: Inside oligopoly --  Pricing strategies for firms with market power --  The economics of information --  Advanced topics in business strategy --  A manager's guide to government in the marketplace --  Challenges at time warner --  Answers to selected end-of-chapter problems --  Additional readings and references.  Cap.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15.  Ap.  A.  B. 
<br/><br/><br/>Disponible en la Colección General : <br/>Biblioteca Central. 
<br/><br/><label>ISBN: </label>9780073375960  (pasta dura) 0073375969  (pasta dura) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economía Gerencial<br/>Oferta y Demanda<br/>Administración de Empresas<br/>Managerial Economics<br/>Strategic Planning
<br/><br/><label>Dewey Class. No.: </label>330.122  / B357a