TY  - BOOK
AU  - Griffin,Ricky W
AU  - Pustay,Michael W.
TI  - International business
SN  - 0137153732
U1  - 658.049 22 ed.
PY  - 2010///
CY  - Upper Saddle River N.J.
PB  - Prentice Hall
KW  - Negocios Internacionales
KW  - International Business Enterprises
KW  - Management
N1  - Incluye referencias bibliográficas, índice, glosario, etc; Pte. 1. The world's merketplaces -- Cap. 1. An overview of international business -- 2. Global merketplaces and business centers -- 3. Legal, technological, accounting, and political environment -- 4. The role of culture -- 5. Ethics and social responsibility in international business -- Pte. 2. The international environment -- Cap. 6. International trade and investment -- 7. The international monetary system and the balance of payments -- 8. Foreign exchange and international financial markets -- 9. Formulation of national trade policies -- 10. International coperation among nations -- Pte. 3. Managing international business -- Cap. 11. International strategic management -- 12. Strategies for analyzing and entering foreign markets -- 13. International strategic alliances -- 14. International organization design and control -- 15. Leadership and employee behavior in international business -- Pte. 4. Managing international business operations -- Cap. 16. International marketing -- 17. International operation management -- 18. International Fiancial management -- 19. International human resource management and labor relations
ER  -