TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts and cases 
SN  - 0136120989
U1  - 658.4012 22 ed.
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Planeación Estratégica
KW  - Administración Estratégica
KW  - Strategic Planning
KW  - Estrategia Empresarial
N1  - Incluye referencias bibliográficas, índice, etc; Pte. 1. Overview of strategic management -- Cap. 1. The nature of strategic management -- Pte. 2. Strategy formulation -- Cap. 2. The business vision and mission -- 3. The external Assessment -- 4. The internal assessment -- 5. Strategic in action -- 6. Strategic analysis and choice -- Pte. 3. Strategy implementation -- Cap. 7. Implementing strategies: management and operations issues -- 8. Implementing strategies: marketing, finance/accounting, R&D, and MIS issues -- Pte. 4. Strategy evaluation -- Cap. 9. Strategy review, evaluation, and control -- Pte. 5. Key strategic-management topics -- Cap. 10. Business ethics/social responsability/ environmental sustainability -- 11. Global/international issues -- Pte. 6. Strategic-management case analysis
UR  - http://www.mymanagementlab.com
ER  -