David, Fred R. <br/><br/>
Strategic management :  concepts and cases / 
Fred R. David. 
 - 13 ed. 
 - Boston :  Prentice Hall,  2011. 
 - 290 p. :  il., grafs., diagrs., fot. col., etc. 
<br/><br/>Incluye referencias bibliográficas, índice, etc. 
<br/><br/>Pte. 1. Overview of strategic management -- Cap. 1. The nature of strategic management -- Pte. 2. Strategy formulation -- Cap. 2. The business vision and mission -- 3. The external Assessment -- 4. The internal assessment -- 5. Strategic in action -- 6. Strategic analysis and choice -- Pte. 3. Strategy implementation -- Cap. 7. Implementing strategies: management and operations issues -- 8. Implementing strategies: marketing, finance/accounting, R&D, and MIS issues -- Pte. 4. Strategy evaluation -- Cap. 9. Strategy review, evaluation, and control -- Pte. 5. Key strategic-management topics -- Cap. 10. Business ethics/social responsability/ environmental sustainability -- 11. Global/international issues -- Pte. 6. Strategic-management case analysis. 
<br/><br/><br/>Disponible en la Colección General. 
<br/><br/><label>ISBN: </label>0136120989  (pasta dura) 9780136120988  (pasta dura) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Planeación Estratégica<br/>Administración Estratégica
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Planning<br/>Estrategia Empresarial
<br/><br/><label>Dewey Class. No.: </label>658.4012  / D249b