TY  - BOOK
AU  - Frank,Robert H
TI  - Microeconomics and behavior
SN  - 9780073375946
U1  - 338.5 22 ed.
PY  - 2011///
CY  - New York
PB  - McGraw Hill
KW  - Microeconomía
KW  - Comportamiento del Consumidor
KW  - Demanda
KW  - (Teoría Económica)
KW  - Microeconomics
KW  - Economic Man
KW  - Self-Interest
KW  - Consumer Behavior
N1  - Incluye referencia bibliográfica, índice, etc; Pte; 1; Introduction --; Cap; 1; Thinking like an economist --; 2; Supply and demand --; Pte; 2; The theory of cosunmer behavior --; Cap; 3; Rational consumer choice --; 4; Individual and market demand --; 5; Application of rational choice and demand theories --; 6; The economics of information and choice under uncertainty --; 7; Explaining tastes: The importance of altruism and other nonegoistic behavior --; 8; Cognitive limitations and consumer behavior --; Pte; 3; The theory of the firm and market structure --; Cap; 9; Production --; 10; Cost --; 11; Perfect competition --; 12; Monopoly --; 13; Imperfect competition: A game-theoretic approach --; Pte; 4; Factor Markets --; Cap; 14; Labor --; 15; Capital --; Pte; 5; Externalities, public goods, and welfare --; Cap; 16; Externalities, property rights, and the coase theorem --; 17; Goverment --; 18w; General equilibruim and market efficiency (online)
UR  - http://www.mhhe.com/frank8e
ER  -