Frank, Robert H <br/><br/>
Microeconomics and behavior / 
Robert H. Frank. 
 - 8 ed. 
 - New York :  McGraw Hill,  2011. 
 - 607 p. :  il., grafs., diagrs., tablas, dibs. byn., fots. byn., etc. 
<br/><br/>Incluye referencia bibliográfica, índice, etc. 
<br/><br/> Introduction --  Thinking like an economist --  Supply and demand --  The theory of cosunmer behavior --  Rational consumer choice --  Individual and market demand --  Application of rational choice and demand theories --  The economics of information and choice under uncertainty --  Explaining tastes: The importance of altruism and other nonegoistic behavior --  Cognitive limitations and consumer behavior --  The theory of the firm and market structure --  Production --  Cost --  Perfect competition --  Monopoly --  Imperfect competition: A game-theoretic approach --  Factor Markets --  Labor --  Capital --  Externalities, public goods, and welfare --  Externalities, property rights, and the coase theorem --  Goverment --  General equilibruim and market efficiency (online)  Pte.  1.  Cap.  1.  2.  Pte.  2.  Cap.  3.  4.  5.  6.  7.  8.  Pte.  3.  Cap.  9.  10.  11.  12.  13.  Pte.  4.  Cap.  14.  15.  Pte.  5.  Cap.  16.  17.  18w. 
<br/><br/><br/>Disponible en la Colección General : <br/>Biblioteca Central. 
<br/><br/><label>ISBN: </label>9780073375946  (pasta dura) 0073375942  (pasta dura) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Microeconomía
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comportamiento del Consumidor<br/>Demanda--(Teoría Económica)<br/>Microeconomics<br/>Economic Man<br/>Self-Interest<br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>338.5  / F828b