TY  - BOOK
AU  - Solomón,Michael R.
TI  - Comsumer behavior: buying, having, and being 
SN  - 0136110924
U1  - 658.8342 22 ed.
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Comportamiento del Consumidor
KW  - Consumer Behavior
KW  - Consumidores
KW  - Mercadeo
N1  - Incluye referencias bibliográficas, glosario, índice, etc; Pte. 1. Consumers in the marketplace -- Cap. 1. Consumers rule -- Pte. 2. Consumers as individuals -- Cap. 2. Perception -- 3. Learning and memory -- 4. Motivation and values -- 5. The self -- 6. Personality and lifestyles -- 7. Attitudes and persuasion -- Pte. 3. Consumers as decision makers -- Cap. 8. Decision making -- 9. Buying and disposing -- 10. Groups -- 11. Organizational and household decision making -- Pte. 4. Consumers and subcultures -- Cap. 12. Income and social class -- 13. Ethnic, racial, and religious subcultures -- 14. Age subcultures -- Pte. 5. Consumers and culture -- Cap. 15. Cultural influences on consumer behavior -- 16. Global consumer culture
ER  -