Solomón, Michael R. <br/><br/>
Comsumer behavior :  buying, having, and being / 
Michael R. Solomon. 
 - 9 ed. 
 - Boston :  Prentice Hall,  2011. 
 - 654 p. :  il., fot. col., etc. 
<br/><br/>Incluye referencias bibliográficas, glosario, índice, etc. 
<br/><br/>Pte. 1. Consumers in the marketplace -- Cap. 1. Consumers rule -- Pte. 2. Consumers as individuals -- Cap. 2. Perception -- 3. Learning and memory -- 4. Motivation and values -- 5. The self -- 6. Personality and lifestyles -- 7. Attitudes and persuasion -- Pte. 3. Consumers as decision makers -- Cap. 8. Decision making -- 9. Buying and disposing -- 10. Groups -- 11. Organizational and household decision making -- Pte. 4. Consumers and subcultures -- Cap. 12. Income and social class -- 13. Ethnic, racial, and religious subcultures -- 14. Age subcultures -- Pte. 5. Consumers and culture -- Cap. 15. Cultural influences on consumer behavior -- 16. Global consumer culture. 
<br/><br/><br/>Disponible en la Colección General. 
<br/><br/><label>ISBN: </label>0136110924  (pasta dura) 9780136110927  (pasta dura) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Comportamiento del Consumidor
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Consumidores--Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S689a