TY  - BOOK
AU  - Schilling,Melissa A
TI  - Strategic management of technological innovation
SN  - 9780073381565
U1  - 658.4012 21 ed.
PY  - 2010///
CY  - New York
PB  - McGraw Hill
KW  - Innovación Tecnológica
KW  - Administración
KW  - Nuevos Productos
KW  - Planificación Estratégica
KW  - Techonological Innovations
KW  - Management
KW  - New Products
KW  - Strategic Planning
N1  - Incluye referencias bibliográficas, índice, etc; Introducction --; Pte; 1; Industry dynamics of technological innovation --; Ch; 2; Sources of innovation --; 3; Types and patterns of innovation --; 4; Standards battles and design dominance --; 5; Timing of entry --; Pt; 2; Formulating tehnological innovation strategy --; Ch; 6; Defining the organization's strategic direction --; 7; Choosing innovation projects --; 8; Collaboration strategies --; 9; Protecting innovation --; Pte; 3; Implementing techonological innovation strategy --; 10; Organizing for innovation --; 11; Managing the new product development process --; 12; Managing new product development teams --; 13; Crafting a deployment strategy
ER  -