Schilling, Melissa A <br/><br/>
Strategic management of technological innovation / 
Melissa A. Schilling. 
 - 3 ed. 
 - New York :  McGraw Hill,  2010. 
 - 318 p. :  il., grafs., diagrs, tablas, ejems., etc. 
<br/><br/>Incluye referencias bibliográficas, índice, etc. 
<br/><br/> Introducction --  Industry dynamics of technological innovation --  Sources of innovation --  Types and patterns of innovation --  Standards battles and design dominance --  Timing of entry --  Formulating tehnological innovation strategy --  Defining the organization's strategic direction --  Choosing innovation projects --  Collaboration strategies --  Protecting innovation --  Implementing techonological innovation strategy --  Organizing for innovation --  Managing the new product development process --  Managing new product development teams --  Crafting a deployment strategy.  Pte.  1.  Ch.  2.  3.  4.  5.  Pt.  2.  Ch.  6.  7.  8.  9.  Pte.  3.  10.  11.  12.  13. 
<br/><br/><br/>Disponible en la Colección General. 
<br/><br/><label>ISBN: </label>9780073381565  (pasta blanda) 007338156X  (pasta blanda) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Innovación Tecnológica<br/>Innovación Tecnológica--Administración<br/>Nuevos Productos--Administración<br/>Planificación Estratégica<br/>Techonological Innovations--Management<br/>New Products--Management<br/>Strategic Planning
<br/><br/><label>Dewey Class. No.: </label>658.4012  / S334a