Entrepreneurship /
Robert D. Hisrich ... [et al].
- 8 ed.
- New York : McGraw Hill, 2010.
- 602 p. : il., grafs., tablas, dib. byn., mapas byn., etc.
Incluye referencias bibliográficas, índice, etc.
The entrepreneurial perspective -- Entreneurship and the entrepeneurial mind-set -- Entrepeneurial intention and corporae Entrepreneurial strategy: Generating and exploiting new entries -- From idea to the opportunity -- Creativity and the business idea -- Identifying and analyzing domestic and international opportunities -- Protecting the idea and other legal issues for the entrepreneur -- From the opportunity to the business plan -- The Business plan: Creating and starting the venture -- The marketing plan -- The organizational plan -- The financial plan -- From the business plan to funding the venture -- Sources of capital -- Informal risk capital, venture capital, and going public -- From funding the venture to launching, growing, and ending the new venture -- Strategies for growth and managing the implications of growth -- Accessing resources for growth from external sources -- Cases succesion planning and stretegies for harvesting and ending the venture. Pte. 1. Cap. 1. 2. 3. Pte. 2. Cap. 4. 5. 6. Pte. 3. Cap. 7. 8. 9. 10. Pte. 4. Cap. 11. 12. Pte. 5. Cap. 13. 14. 15. Pte. 6.
Disponible en la Colección General : Biblioteca Central.
Nuevas Empresas Nuevas Empresas--Estudio de Casos Empresarios Industriales Planificación Empresarial New Business Enterprises Entrepreneurship Business Planing Busines Enterprises--Finance Success in Business