TY  - BOOK
AU  - Argenti,Paul A.
TI  - Corporate communcation
SN  - 9780073377735
U1  - 658.45 21 ed.
PY  - 2009///
CY  - New York
PB  - McGraw Hill
KW  - Comunicación en Administración
KW  - Comunicación Organizacional
KW  - Communication in Management
KW  - Communication in Organizations
N1  - Incluye bibliografía, índice, etc; Ch; 1; The changing environment for business --; 2; communcating strategically --; 3; An overview of the corporate communication funtion --; 4; Identity, image, reputation, and corporate advertising --; 5; Corporate responsability --; 6; Media relations --; 7; Internal communications --; 8; Investor relations --; 10; Crisis communication
ER  -