TY  - BOOK
AU  - Dess,Gregory G.
AU  - Lumpkin,G.T.
AU  - Eisner,Alan
TI  - Strategic management: text and cases 
SN  - 9780073530413
U1  - 658.4012 21 ed.
PY  - 2010///
CY  - New York
PB  - McGraw Hill
KW  - Planificación Estratégica
KW  - Strategic Planning
N1  - Incluye referencias bibliográficas, índice, etc; Pte; 1; Strategic analysis --; Cap; 1; Strategic management: Creating copetitive advantages --; 2; Analyzing the external environment of the firm --; 3; Asessing the internal environment of the firm --; 4; Recognizing a firm's intellectual assets: Moving beyond a firm's tangible resources --; Pte; 2; Stategic formulation --; Cap; 5; Business-level strategy: Creating and sustaining competitive advantages --; 6; Corporate-level strategy: Creating value through diversification --; 7; International strategy: Creating value in global markets --; 8; Entrepeneurial stretegy and competitive dynamics --; Pte; 3; Strategic implementation --; Cap; 9; Strategic control and corporate governance --; 10; Creating effective organizational designs --; 11; Strategics leadership: Creating a learning organization and an ethical organization --; 12; Managing innovation and fostering corporate entrepreneurship --; Pte; 4; Analyzing strategic management cases --; Cases
UR  - http://www.mhhe.com/thompsonsims
UR  - http://bsg-online.com
UR  - http://www.glo-bus.com
UR  - http://www.primisonline.com/dess
ER  -