TY  - BOOK
AU  - Barringer,Bruce R.
TI  - Preparing effective business plans: an entrepreneurial approach 
T2  - Introducing the Prentice Hall Entrepreneurship Series
SN  - 9780132318327
U1  - 658.401 22 ed.
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson
KW  - Business Planing
KW  - Entrepreneurship
KW  - New Business Enterprises
KW  - Plan de Negocios
KW  - Negocios Empresariales
KW  - Espíritu Empresarial
N1  - Incluye referencias bibliográficas, índice, etc; Pte. 1. Starting the process -- Cap. 1. Why plan? -- Pte. 2. What to do before the business plan is written -- Cap. 2. Developing and screening business ideas -- 3. Feasibility analysis -- Pte. 3. Preparing a business plan -- Cap. 4. Introductory material, executive summary, and description of the business -- 5. Industry analysis -- 6. Market analysis -- 7. Marketing plan -- 8. Management team and company structure -- 9. Operations plan and product (or service) design and development plan -- 10. Financial projections -- Pte. 4. Presenting the business plan -- Cap. 11. Presenting the with confidence
ER  -