Preparing effective business plans : an entrepreneurial approach /
Bruce R. Barringer.
- Upper Saddle River, N.J. : Pearson, 2009.
- 265 p. : il., grafs., diagrs., etc.
- Introducing the Prentice Hall Entrepreneurship Series .
Incluye referencias bibliográficas, índice, etc.
Pte. 1. Starting the process -- Cap. 1. Why plan? -- Pte. 2. What to do before the business plan is written -- Cap. 2. Developing and screening business ideas -- 3. Feasibility analysis -- Pte. 3. Preparing a business plan -- Cap. 4. Introductory material, executive summary, and description of the business -- 5. Industry analysis -- 6. Market analysis -- 7. Marketing plan -- 8. Management team and company structure -- 9. Operations plan and product (or service) design and development plan -- 10. Financial projections -- Pte. 4. Presenting the business plan -- Cap. 11. Presenting the with confidence.