Electronic commerce 2010 : a manegerial perspective /
Efraim Turban...[et al.].
- Boston : Prentice Hall, 2010.
- 737 p. : il., grafs., diagrs., etc.
Incluye referencias bibliográficas, glosario, índice, etc.
Pte. 1. Introduction to E-Commerce and E-Marketplaces -- Cap. 1. Overview of electronic commerce -- 2. E-Marketplace: Mechanisms, tools, and impacts of E-Commerce -- Pte. 2. Internet consumer retailing -- Cap. 3. Retailing in electronic commerce: Products and services -- 4. Consumer behavior, internet marketing, and advertising -- Pte. 3. Business-to-business E-Commerce -- Cap. 5. B2B E-Commerce -- 6. E-Supply chains, collaborative commerce, and corporate portals -- Pte. 4. Other EC models and applications -- Cap. 7. Innovate EC systems: From E-Government and E-Learning to consumer-to-comsumer E-Commerce -- 8. Mobile computing and commerce, and pervasive computing -- 9. The web 2.0 environment and social networks -- Pte. 5. EC support services -- Cap. 10. E-Commerce fraud and security -- 11. Electronic commerce payment systems -- 12. Fulfilling E-Commerce orders and other EC support services -- Pte. 6. EC strategy and implementation -- Cap. 13. E-Commerce strategy and global EC -- 14. Economics and justification of electronic commerce -- 15. Launching a successful online business and EC projects -- 16.Regulatory, ethical, and compliance issues in EC -- Pte. 7. Auctions and application development -- Cap. 17. Dynamic trading: E-Aauctions, bartering, and negotiations -- 18. Building E-Commerce applications and infrastructure.