Retail management : a strategic approach /
Barry Berman, Joel R. Evans.
- 11 ed.
- Boston : Pearson, 2010.
- 654 p. : il., grafs., diagrs., fot. col., etc.
Incluye referencias bibliográficas, índice, glosario, etc.
Pte. 1. An overview of strategic retail management -- Cap. 1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- Pte. 2. Situation analysis -- Cap. 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- Pte. 3. Targeting customers and gathering information -- Cap. 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- Pte. 4. Choosing a store location -- Cap. 9. Trading-area analysis -- 10. Site selection -- Pte. 5. Managing a retail business -- Cap. 11. Retail organization and human resource -- 12. Operations management: Financial dimensions -- 13. Operations management: operational dimensions -- Pte. 6. Merchandise management and pricing -- Cap. 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- Pte. 7. Communicating with the customer -- Cap. 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- Pte. 8. Putting it all together -- Cap. 20. Integrating and controlling the retail strategy.