International business : the challenge of global competition / Donald A. Ball ... [et al]. - 12 ed. - Boston : McGraw-Hill, 2010. - 682 p. : il., grafs., fot. col., etc.

Incluye índice.

The nature of international business -- The rapid change of international business -- International treade and foreign direct investment -- Theories of international trade and investment -- International institutions from a international business prespective -- International enviromental forces -- Sociocultural forces -- Natural resources and enviromental sustainability -- Economic and socioeconomic forces -- Political forces -- Intellectual property and other legal forces -- Understranding the international monetary system and financial forces -- Labor forces -- The organitational environment -- International competitive strategy -- Organizational design and control -- Assessing and analyzing markets -- Entry Modes -- Export and import practices -- Marketing internationally -- Global operations and supply chain management -- Human resource management -- International accounting and financial management. Pte. 1. Cap. 1. 2. 3. 4. Pte. 2. Cap. 5. 6. 7. 8. 9. 10. 11. Pte. 3. Cap. 12. 13. 14. 15. 16. 17. 18. 19. 20.


Disponible en la Colección General.

9780073381404 (pasta dura) 0073381403 (pasta dura) 9780073361130 (Sitio Web)


Empresas Internacionales--Administración
Empresas Internacionales


Economia Internacional
International Business Enterprises--Management
International Business Enterprises
International Economic Relations

658.049 / I61