TY  - BOOK
AU  - Raju,Jagmohan
AU  - Zhang,Z.John
TI  - Smart pricing: how google, priceline, and leading businesses use pricing innovation for profitability 
SN  - 9780131494183
U1  - 658.816 22 ed.
PY  - 2010///
CY  - Upper saddle River, N.J.
PB  - Pearson
KW  - Pricing
KW  - Fijación de Precios
KW  - Precios
KW  - Rentabilidad
N1  - Incluye referencias bibliográficas, índice, etc; Cap. 1. "Pay as you wish" pricing -- 2. Why the best things in life are free -- 3. The art of price wars -- 4. Thinking small -- 5. The automatic markdown -- 6. Name your own price -- 7. Subscribe and save: Pricing for marketing profitability -- 8. The snob premium -- 9. Pay if it works -- 10. Conclusion
ER  -