Raju, Jagmohan <br/><br/>
Smart pricing :  how google, priceline, and leading businesses use pricing innovation for profitability / 
Jagmohan Raju, Z. John Zhang. 
 - 2 ed. 
 - Upper saddle River, N.J. :  Pearson,  2010. 
 - 212 p. :  il., grafs, diagrs., etc. 
<br/><br/>Incluye referencias bibliográficas, índice, etc. 
<br/><br/>Cap. 1. "Pay as you wish" pricing -- 2. Why the best things in life are free -- 3. The art of price wars -- 4. Thinking small -- 5. The automatic markdown -- 6. Name your own price -- 7. Subscribe and save: Pricing for marketing profitability -- 8. The snob premium -- 9. Pay if it works -- 10. Conclusion. 
<br/><br/><br/>Disponible en la Colección General. 
<br/><br/><label>ISBN: </label>9780131494183  (pasta dura) 013149418X  (pasta dura) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Fijación de Precios<br/>Precios--Rentabilidad
<br/><br/><label>Dewey Class. No.: </label>658.816  / R161