TY  - BOOK
AU  - Goldsmith,Elizabeth B.
TI  - Consumer economics: issues and behaviors 
SN  - 9780131590496
U1  - 640.73 22 ed.
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson
KW  - Consumer Education
KW  - Consumption (Economics)
KW  - Consumo (Economía)
KW  - Consumo
KW  - Aspectos Sociales
KW  - Consumidores
KW  - Mercadeo
N1  - Incluye referencias bibliográficas, índice, glosario, etc; Pte. 1. Consumer perspectives -- Cap. 1. Consumer in a changing word -- The consumer movement -- 3. Consumer theories and development of a model -- Pte. 2. Consumer protection -- Cap. 4. Consumer responsabilities, redress, and law -- 5. Goverment protection, nongovernmental pro-consumer groups, and the media -- Pte. 3. Consumers in the marketplace -- Cap. 6. Buying process, brands, and product development -- 7. Decision making and the influence of advertising -- 8. Food and beverage issues -- 9. Health and wellness issues -- 10 Ownership, safety, and repairs -- 11. The internet and issues of identity theft and fraud -- 12. Being a better consumer of housing and vehicles -- Pte. 4. Consumers in the financial marketplace -- Cap. 13. Saving, banking, debt, and credit issues -- 14. Insurance and investment issues -- Pte. 5. Emerging consumer issues and the global perspective -- Cap. 15. Consumer issues, ethics, and globalization
ER  -