Goldsmith, Elizabeth B.

Consumer economics : issues and behaviors / Elizabeth B. Goldsmith. - 2 ed. - Upper Saddle River, N.J. : Pearson, 2009. - 504 p. : il., grafs., fot. byn., etc.

Incluye referencias bibliográficas, índice, glosario, etc.

Pte. 1. Consumer perspectives -- Cap. 1. Consumer in a changing word -- The consumer movement -- 3. Consumer theories and development of a model -- Pte. 2. Consumer protection -- Cap. 4. Consumer responsabilities, redress, and law -- 5. Goverment protection, nongovernmental pro-consumer groups, and the media -- Pte. 3. Consumers in the marketplace -- Cap. 6. Buying process, brands, and product development -- 7. Decision making and the influence of advertising -- 8. Food and beverage issues -- 9. Health and wellness issues -- 10 Ownership, safety, and repairs -- 11. The internet and issues of identity theft and fraud -- 12. Being a better consumer of housing and vehicles -- Pte. 4. Consumers in the financial marketplace -- Cap. 13. Saving, banking, debt, and credit issues -- 14. Insurance and investment issues -- Pte. 5. Emerging consumer issues and the global perspective -- Cap. 15. Consumer issues, ethics, and globalization.


Disponible en la Colección General.

9780131590496 (pasta dura) 0131590499 (pasta dura)


Consumer Education
Consumption (Economics)
Consumo (Economía)
Consumo--Aspectos Sociales
Consumidores--Mercadeo

640.73 / G624