TY  - BOOK
AU  - Kerin,Roger A
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 9780136107064
U1  - 658.83 21 ed.
PY  - 2010///
CY  - New Jersey
PB  - Prentice Hall, Pearson
KW  - Mercadeo
KW  - Toma de Decisiones
KW  - Estudio de Casos
KW  - Administración de Mercadeo
KW  - Marketing
KW  - Decision Making
KW  - Case Studies
KW  - Management
N1  - Incluye referencia bibliográfica, índice, apéndice, etc; Cap; 1; Foundations of strategic marketing management --; 2; Financial aspects of marketing management --; 3; Marketing decision making and case analysis --; 4; Opportunity analysis, market segmentation, and market targeting --; 5; Product and service strategy and brand management --; 6; Integrated marketing communication strategy and management --; 7; Marketing channel strategy and management --; 8; Pricing strategy and management --; 9; Marketing strategy reformulation: The control process --; 10; Global marketing strategy --; Appendix
ER  -