Kerin, Roger A <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 12 ed. 
 - New Jersey :  Prentice Hall ;  Pearson,  2010. 
 - 708 p. :  il., grafs., fots., dib., mapas, tablas, etc. 
<br/><br/>Incluye referencia bibliográfica, índice, apéndice, etc. 
<br/><br/> Foundations of strategic marketing management --  Financial aspects of marketing management --  Marketing decision making and case analysis --  Opportunity analysis, market segmentation, and market targeting --  Product and service strategy and brand management --  Integrated marketing communication strategy and management --  Marketing channel strategy and management --  Pricing strategy and management --  Marketing strategy reformulation: The control process --  Global marketing strategy --  Cap.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10  Appendix. 
<br/><br/><br/>Disponible en la Colección General. 
<br/><br/><label>ISBN: </label>9780136107064  (pasta dura) 0136107060  (pasta dura) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo--Toma de Decisiones--Estudio de Casos<br/>Administración de Mercadeo--Estudio de Casos<br/>Mercadeo--Estudio de Casos<br/>Marketing--Decision Making--Case Studies<br/>Marketing--Case Studies--Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / K39a