TY  - BOOK
AU  - Levens,Michael
TI  - Marketing: defined, explained, applied 
SN  - 9780136075691
U1  - 658.83 21 ed.
PY  - 2010///
CY  - New Jersey
PB  - Prentice Hall, Pearson
KW  - Mercadeo
KW  - Marketing
N1  - Incluye referencias bibliográficas, índice, glosario, etc; Pte; 1; Explaining --; 2; Creating --; 3; Strategizing --; 4; Managing --; 5; Integrating --; Appendix --; Notes --; Glossary --; Index
ER  -