Best, Roger J. <br/><br/>
Market-Based management :  strategies for growing customer value and profitability / 
Roger J. Best. 
 - 5 ed. 
 - New Jersey :  Pearson ;  Prentice Hall,  2009. 
 - 515 p. :  il., grafs., diagrs., etc. 
<br/><br/>Incluye referencias bibliográficas, índice, glosario, etc. 
<br/><br/> Market orientation and performance --  Market analysis --  Marketing mix strategies --  Strategic marketing --  Marketing plans and performance --  Credits --  Glossary --  Index.  Pte.  1.  2.  3.  4.  5. 
<br/><br/><br/>Disponible en la Colección General. 
<br/><br/><label>ISBN: </label>9780132336537  (pasta blanda) 0132336537  (pasta blanda) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de Mercadeo<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / B561a