Nagle, Thomas T <br/><br/>
The strategy and tactics of princing :  a guide to growing more profitably / 
Thomas T. Nagle, John E. Hogan, Joseph Zale. 
 - 5 ed. 
 - Boston :  Pearson ;  Prentice Hall,  2011. 
 - 334 p. :  il., grafs., tablas, ejems., etc. 
<br/><br/> Incluye referencias bibliográficas, índice, etc. 
<br/><br/> Strategic pricing: coordinating the drivers of profitability --  Value creation: The source of pricing advantage  Price Structure: Tacticsfor pricing differently across segments --  Price and value communication: Strategies to influence willingness-to-pay --  Pricing policy: Managing expectations to improve price realization --  Price level: Setting the right price for sustainable profit --  Pricing over the product life cycle: adapting strategy in an evolving market --  Pricint strategy implementation: Embedding strategic pricing in the organization --  Cost: how should they affect pricing decisions? --  Financial anlysis: Pricing for profit --  Competition: Managing conflict thoughtfully.  Measurement of price sensitivity research techniques to supplement judgment --  Ethics and the law understanding the constraints on pricing.  Cap.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13. 
<br/><br/><br/>Disponible en la Colección General. 
<br/><br/><label>ISBN: </label>9780136106814  (pasta dura) 0136106811  (pasta dura) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Política de Precios<br/>Mercadeo--Toma de Decisiones<br/>Pricing<br/>Marketing--Decision Marketing
<br/><br/><label>Dewey Class. No.: </label>338.52  / N149a