TY  - BOOK
AU  - Spiller,Lisa D.
AU  - Baier,Martin
TI  - Contemporary direct and interactive marketing
SN  - 9780136086109
U1  - 658.84 21 ed.
PY  - 2010///
CY  - New Jersey
PB  - Prentice Hall
KW  - Mercadeo Directo
KW  - Direct Marketing
N1  - Incluye referencias bibliográficas, glosario, índice, etc; Pte; 1; The foundations of direct and interactive marketing --; 2; Integrated marketing communication: the message and media decisions in direct and interactive marketing --; 3; Response, measurament, and metrics of direct and interactive marketing --; 4; Applications and future directions of direct and interactive marketing --; Ap; A; Developing a direct and interactive marketing campaign featuring the martin agency --; B; Careers in direct and interactive marketing --; Glossary --; Index
ER  -