Spiller, Lisa D. <br/><br/>
Contemporary direct and interactive marketing / 
Lisa D. Spiller, Martin Baier. 
 - 2 ed. 
 - New Jersey :  Prentice Hall,  2010. 
 - 477 p. :  il., fots. byn., etc. 
<br/><br/>Incluye referencias bibliográficas, glosario, índice, etc 
<br/><br/> The foundations of direct and interactive marketing --  Integrated marketing communication: the message and media decisions in direct and interactive marketing --  Response, measurament, and metrics of direct and interactive marketing --  Applications and future directions of direct and interactive marketing --  Developing a direct and interactive marketing campaign featuring the martin agency --  Careers in direct and interactive marketing --  Glossary --  Index.  Pte.  1.  2.  3.  4.  Ap.  A.  B. 
<br/><br/><br/>Recurso bibliográfico de la Colección General : <br/>Disponible en la Biblioteca Central. 
<br/><br/><label>ISBN: </label>9780136086109  (pasta dura) 0136086101  (pasta dura) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo Directo<br/>Direct Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / S756