TY  - BOOK
AU  - Solomón,Michael R
AU  - Marshall,Greg W.
AU  - Stuart,Elnora W.
TI  - Marketing: real people choices 
SN  - 9780136054214 (pasta blanda)
U1  - 658.8 21 ed.
PY  - 2009///
CY  - New Jersey
PB  - Pearson Education
KW  - Marketing
KW  - Vocational Guidance
KW  - Mercadeo
KW  - Administración de Mercado
N1  - Pte. 1. Make marjeting value decisions -- 2. Understand consumers'value needs -- 3. Create the value proposition -- 4. Comunicate the value proposition -- 5. Deliver the value proposition
ER  -