Solomón, Michael R <br/><br/>
Marketing :  real people choices / 
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. 
 - 6 ed. 
 - New Jersey :  Pearson Education,  2009. 
 - 602 p. :  illustrations, color photographs, maps. 
<br/><br/>Pte. 1. Make marjeting value decisions -- 2. Understand consumers'value needs -- 3. Create the value proposition -- 4. Comunicate the value proposition -- 5. Deliver the value proposition. 
<br/><br/><br/>Bibliographic resource of the General Collection. 
<br/><br/><label>ISBN: </label>9780136054214 (pasta blanda) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Vocational Guidance<br/>Mercadeo<br/>Administración de Mercado
<br/><br/><label>Dewey Class. No.: </label>658.8  / S689