TY - BOOK AU - Perloff,Jeffrey M. TI - Microeconomics: theory and applications with calculus T2 - The Addison-Wesley Series in Economics SN - 9780321277947 U1 - 338.5 21 ed. PY - 2008/// CY - Boston PB - Pearson Education KW - Microeconomía KW - Microeconomics KW - Economía Gerencial N1 - Incluye referencias bibliográficas, índice, definiciones, etc; Cap. 1. Introduction -- 2. Supply and demand -- 3. A consumer's constrained choice -- 4. Dermand -- 5. Consumer welfare and policy analysis -- 6. Firms and production -- 7. Costs -- 8. Competitive firms and markets -- 9. Properties and applications of the competitive model -- 10. General equilibrium and economic welfare -- 11. Monopoly -- 12. Pricing and advertising -- 13. Oligopoly and monopolistic competition -- 14. Game theory -- 15. Factor markets -- 16. Uncertainty -- 17. Externalities, open access, and public goods -- 18. Asymmetric information -- 19. Contracts and moral hazards ER -