Scarborough, Norman M.

Essentials of entrepreneurship and small business management / Norman M. Scarborough. - 6 ed. - New Jersey : Prentice Hall, 2011. - 630 p. : il., fot. col., diagrs., etc.

Rev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. c2008.

Incluye referencias bibliográficas, índice, etc.

Cap. Pte. 1. The Challenge on entrepreneurship -- 2. Building the business plan: Beginning considerations -- 3. Building the business plan: Marketing and financial considerations -- 4. Putting the business plan to work: Sources of funds.


Disponible en la Colección General

9780136109594 (pasta blanda) 0136109594 (pasta blanda)


Pequeña y Mediana Empresa--Administración
Negocios Empresariales--Innovaciones Tecnológicas
Espíritu Empresarial

658.022 / S285