Essentials of entrepreneurship and small business management /
Norman M. Scarborough.
- 6 ed.
- New Jersey : Prentice Hall, 2011.
- 630 p. : il., fot. col., diagrs., etc.
Rev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. c2008.
Incluye referencias bibliográficas, índice, etc.
Cap. Pte. 1. The Challenge on entrepreneurship -- 2. Building the business plan: Beginning considerations -- 3. Building the business plan: Marketing and financial considerations -- 4. Putting the business plan to work: Sources of funds.